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A new Internet domain, .tel, that became available Wednesday has the potential to become a mobile phone book because of the way it stores and encrypts contact information, industry executives and analysts said.

A .tel domain name would allow individuals, businesses and organizations to store contact information - telephone numbers, links to Web sites, e-mail addresses, instant messaging names and even identities for virtual games, like Xbox Live or Second Life, directly into the Domain Name System, or DNS.

Because the data is stored in the DNS rather than on a server, individual changes to a phone number or address are automatically updated in the address books of friends who have their .tel information stored on a smartphone or other mobile device.

As a result, rather than sending a note out to all of your contacts, like some contact management services, the update is seamless.

"It's a simple idea, and simple ideas are sometimes the best," said Matt Mansell, the managing director at Mesh Digital, the parent company of DomainMonster, a domain registrar. "It will just need to get some traction."

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