|
Oct 21
2010
|
Apple's lowest-priced MacBook Air costs the company $718 to manufacture, giving the company a heftier margin for the line than for its other notebooks, an analyst said Friday.
The MacBook Air sports margins between 28% and 37%, said Brian Marshall of Gleacher & Co., who estimated the new notebooks' bill of materials (BOM). That's significantly above the approximately 20% margin for Apple's entire notebook line.
|
Jan 31
2010
|
Apple's iPad: What's it really for?Posted by dnrestcom in Technology , iPad , Gadget , Apple |
The iPad is the latest and most striking example of Apple's use of multi-touch technology. True multi-touch capability was more concept than reality before the iPhone's debut in 2007. In less than three years, Apple has taken that technology and baked it into every one of its product lines. After the iPhone came multi-touch trackpads on Apple's laptops. Then, last fall, came the new magic mouse. And now it's being used in a full tablet. With each advance, Apple rolls out new ways to interact with devices.
|
Mar 29
2009
|
The lowest retail price for a 17-in. iMac was $999, a price it introduced in the fall of 2006 during an earlier update to the lineup.
One authorized Apple reseller noted that it has difficulty competing with Apple on sales to educational institutions, simply because Apple sells to schools or colleges directly at discounts that resellers can't match.
|
Dec 10
2008
|
Apple deletes antivirus advice from its Web sitePosted by dnrestcom in Web site , Apple , Anti-Virus |
Andrew Storms, director of security operations at nCircle Network Security Inc., called the fracas "a big to-do about nothing," but he blamed Apple's attitude as much as anything for the widespread interest in the incident. "If it wasn't for the fact that Apple has been so smug around malware and viruses and such, this would not have been such a big deal," Storms said.
He said that the action is another example of Apple's lack of transparency about security issues. "It became a big brouhaha because we didn't have any information. Look at the message you get when you try to reach the document now. It doesn't say anything about why it was pulled."
